Communications Toolbox

Social media platforms like Facebook, Instagram, YouTube, and LinkedIn are essential communication tools for the Catholic Church in the digital age. They offer dynamic and multifaceted channels for communication, engagement, promotion, and growth. 

The following guidelines have been developed to assist in the creation, posting, and managing of social media content on behalf of parishes, schools, and other entities of the Diocese of Syracuse. Due to the rapidly changing nature of social media, these guidelines are subject to review/change at any time.

General Content Guidelines for All Social Media Accounts

• All social media accounts used to communicate on behalf of the parish, school, entity, and its ministries or groups must have the approval of the organization's administration.
• Interact and Engage: Respond to comments, messages, and inquiries promptly and respectfully. Encourage conversations and engagement while fostering a positive online environment.
• Reflect Church Values: All content should reflect the core values and teachings of the Roman Catholic faith. Ensure that posts are consistent with the church's mission and beliefs.
• Visual Aesthetics: Use high-quality images and graphics that are consistent with the organization's branding and aesthetics. Images should be respectful and appropriate.
• Respect Others: Create a space for followers to share their opinions and offer support to those in need. Do not delete comments that are critical of the church, clergy, or staff. (Do remove comments that include discrimination, hate speech, vulgar language, spam, or contain confidential or protected information.)